Cheers to New Chapters!

Oh my goodness!  This was such a lovely branding photoshoot.

I met this lovely doctor while networking, and she told me how she was closing her practice to pursue a new business.  

It's always fun to do updated portraits for my clients, but getting in at the "ground level" for a new business is extra fun.

Because we have a little bit of a blank slate.  We can create the marketing collateral, the website images, and online presence from scratch.  If there are brand colors, that's great, and we'll work with them.  

If they're not yet identified, we can delve into that a bit, but otherwise, we have free reign. 

I knew with this client that we wanted a modern, clean aesthetic that reflects her practice, but also a soft, feminine look.  

We definitely achieved that.  

The location totally fit the bill.  And her wardrobe incorporated some of the brand colors, and a minimalist, clean look.

Hair and makeup also complimented the look we were going for - polished, refined, professional,  but also warm and happy.

On a side note - I am loving that steely blue top so much!  ;-)

There will be a reel coming to showcase a few more of her beautiful images.  

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