The Eyes Have It - Along With a Smile

Just like in real life, the eyes have it.  They're that direct link, that personal connection.  Both seeing, and being seen.

But what about those images where the life coach is looking off to the side, or staring out the window?

Great question.

With so many images for content on your social media platforms, there is some wiggle room to have the lifestyle images where you're not looking right into the camera lens.

The "looking off" photos can be more "fashionable", showing a "day in the life" or behind the scenes images.  They give the viewer a voyeuristic glimpse into your life, or lifestyle.

And those are fine, too.  They play a supportive role to your brand, but they don't define your brand's identity. 

Your audience still wants to make eye contact and feel that they know you on a personal level.

Then there's your smile! 

For about 98% of businesses, they're selling something that causes a positive change, improves your life in some way - so a smile is fitting. 

A few exceptions are businesses that are rather serious in nature.  Think attorneys, high-stakes financial planning, end-of-life services.  In these cases, having an image or two that shows less of a smile can work.  

What's not ok, is not smiling because you "don't like" your smile. 

It's not about having the perfect smile, the perfect teeth.  It's about showing that you're personable, approachable, and would be pleasant to work with.

And those that know you, they love your smile.  And your future clients will, too.

:-)